Our Story
Our founder MARYUM RAO has always been fascinated by the jewelry. She recalls her earliest memories playing dress-up with her mother’s jewelry box, adorning herself with every single piece from it all at once. The journey begun when she realized the challenge of finding a single place offering a wide range of jewelry, from casual to formal, blending both traditional and contemporary styles. Thus, she elevated her passion for fashion and jewelry to another level by initiating her own brand.
The inspiration stems from Pakistan’s rich art and culture, where there’s a concern for the decline of artisan crafts, which are fading with each passing day. Therefore, she decided to reimagine the designs, encompassing Polki, Kundan, Band Kundan, Naurattan, Pearls, Seep, Zirqon, and more. To craft a masterpiece, the artisan punctiliously hand-designs on silver, following the ancient technique of lost wax casting, he sculpts it in molten wax, and then delicately hammer into intricate organic form. After polishing and the careful setting of stones and pearls, the artisan enhances the piece, giving it a refined and finished appearance. For the concidered manipulation of form, solely the highest quality precious metals and semi-precious stones are used. The journey to find skilled and experienced workers has been challenging and meandering.
Each of our piece is artisan crafted and made-to-order. Our collection comprises something unique for every you, encompassing casual wear, party wear, and bridal wear collection. It is more than just a jew-ellery piece you hold in your hands; it embodies precision, beauty, and the innovative essence that blends tradition with modern designs. We are consistently seeking innovative ideas and designs, striving to recruit creative individuals who can generate our distinct designs. We value a passion for learning and a willingness to tackle challenges. We hold the belief that we’ll stay steadfast on this path of growth, es-tablishing a global footprint.
The inspiration stems from Pakistan’s rich art and culture, where there’s a concern for the decline of artisan crafts, which are fading with each passing day. Therefore, she decided to reimagine the designs, encompassing Polki, Kundan, Band Kundan, Naurattan, Pearls, Seep, Zirqon, and more. To craft a masterpiece, the artisan punctiliously hand-designs on silver, following the ancient technique of lost wax casting, he sculpts it in molten wax, and then delicately hammer into intricate organic form. After polishing and the careful setting of stones and pearls, the artisan enhances the piece, giving it a refined and finished appearance. For the concidered manipulation of form, solely the highest quality precious metals and semi-precious stones are used. The journey to find skilled and experienced workers has been challenging and meandering.
Each of our piece is artisan crafted and made-to-order. Our collection comprises something unique for every you, encompassing casual wear, party wear, and bridal wear collection. It is more than just a jew-ellery piece you hold in your hands; it embodies precision, beauty, and the innovative essence that blends tradition with modern designs. We are consistently seeking innovative ideas and designs, striving to recruit creative individuals who can generate our distinct designs. We value a passion for learning and a willingness to tackle challenges. We hold the belief that we’ll stay steadfast on this path of growth, es-tablishing a global footprint.